Product direction
Define the user problem, the product boundary, and the decisions teams need before building.
- Product framing
- Roadmap decisions
- Requirements
- Stakeholder alignment
I help teams make connected products easier to ship and support. My work usually starts where ownership is split across hardware, firmware, cloud, mobile, operations, and support.
Define the user problem, the product boundary, and the decisions teams need before building.
Design setup, system states, failure messages, and recovery paths across the device and app.
Decide what people can solve themselves, what automation can handle, and when a person needs to take over.
Make data collection, consent, retention, and user controls part of the product design from the start.
It might be an onboarding flow that loses people, a device state that is hard to explain, or a support journey with no clear owner.
I map the problem across the systems and teams involved, then identify the decisions needed to move forward.
I leave the team with something concrete: a requirement, journey, decision, prototype, or a clear definition of the next release.